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And recent in-depth features on issues such as depression coupled with the greater focus on technology to capitalise, as White puts it, on "executive tech hunger" smack of a publisher taking great pains to appeal to the premium end of the advertising market.
Alistair MacCallum, the managing director of Omnicom's media agency M2M, says: "It seems a subtle redesign rooted in a desire to insure its position as a viable outlet for upscale brands. The editor, White, took over from Ross Brown a year after its launch. She is a former deputy editor of Maxim and member of the Nuts editorial team under its editor Phil Hilton now the editorial director at ShortList Media. White oversaw the publication of its largest-ever issue of 72 pages last summer last week's relaunch issue weighed in at Even before this, ShortList had built a strong commercial reputation - landing, under the advertising director, Chris Healy, the Print Sales Team of the Year award at last year's Campaign Media Awards.
The magazine is part of the ShortList Media group, which was created by the former men's magazine editor Mike Soutar to launch the title. Since then, the company expanded in October with the launch of the free women's weekly Stylist. Shortlist is the latest free print magazine to close its doors, following in the footsteps of music magazine NME, which ceased to exist earlier this year. Subscribe to the City A.
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