And I was able to leverage that to start a new Instagram account bikiniluxe. As we had something that nobody else had — limited-edition swimwear pieces directly from the designer here in Miami. A combination of word of mouth and social media created our first sales and it snowballed yes, snowballed in Miami from there!
The majority of our sales currently come from the SEO work that we have done, we rank high for many luxury swimwear terms. Our Instagram presence is also another factor as well as our Pinterest boards. We currently receive over 1 million impressions a month on them alone. I can not say enough good things about Shippo. This app has the most incredible customer service you can imagine. They charge a tiny fee of 5 cents per package and offer a great discount on shipping that you could never get by yourself.
They listen to our suggestions and advice on how to improve the app and are just an amazing company to work with! Another app that we really like is foursixty. This app integrates our store with our Instagram accounts and makes them shoppable with one click. And in order to keep those sales make sure you install Persistent Cart as well as Abandon Aid.
Both are fantastic at retaining sales. Studies have found that 67 percent of your customers will leave without clicking purchase, these apps will help to remind them that they should come back.
We have a warehouse in Miami that we ship out of, in the future we may move to a fulfillment center but as we carry so many different styles and brands of bikinis currently we are the 3rd largest online shop for bikinis in the world. The top could easily double as a crop top when you're not beach bound - dreamy! If you love the styling versatility of a two-piece but don't want to show quite as much skin as a bikini often encourages, a tankini is the perfect option.
This navy number with a splattered orange print has a clever wrap detail which is universally flattering, and it gets an extra tick from us being made from Repreve - the world's leading recycled fibre. This sweet set has a cool crinkly texture and we love the playful gingham print. There's clever 'StayNew' technology in the fabric which means it's chlorine resistant for a longer lifespan.
Save when you shop for the best bikinis with these Marks and Spencer discount codes. The sporty top in this set has a sheer mesh-back panel and also comes with removable inserts if you want to give your bust a boost. We love the fully-lined matching briefs too.
The ruched effect to this bikini gives the set a '90s vibe and we're totally here for it. Plus, it provides a super flattering effect that stretches to your figure.
The best luggage brands for suitcases just as stylish as their contents, according to fashion insiders. Gallery 20 Photos. View Gallery. Long sleeve swimsuits are loved by Adele, so here are 19 flattering styles to buy now and wear all summer long. Gallery 19 Photos. The 15 best beach towels for summer, even if you're only heading to the local park. Gallery 15 Photos. Native Share. Buy The Set. Here's the data behind which trends to invest in. We expect to see mass market retailers attribute to this growth with fast fashion brands adding swimwear to their assortment.
Competition is heating up as new entrants join the playing field, such as Quiz, who dropped their first swim collection at the end of March. But first, bikini or one-piece? Last year, bikinis made up the bulk of swimwear assortments. Looking at the increase of swimwear sales for , bikinis are not going anywhere. The chart below reveals the growth of both styles in Q1 YoY. Have you updated your assortment accordingly? This quarter reveals a continued shift into more functional and comfortable swimwear.
As sporty styles continue to trend in apparel, the swim market follows suit. Diverse sizing is essential in swimwear, which has started to see shifts within the shop by fit market.
This flags opportunity for brands to cater to this body type — especially for one-pieces. A taller customer would need a swimsuit with a longer body length than the average height. As demand for inclusive swimwear grows, searches that promote unhealthy body expectations decline.
This print was favored for mix-and-match bikini tops and bottoms at Very and PrettyLittleThing. Target and JC Penney adapted this print into their tankinis.
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