And what influence can an old newspaper possibly have on a real-time website or smartphone app? The product was notable for its condensed nature, and therefore could well have leant its moniker to a new type of journalism focusing on highly simplified, bite-sized stories. The question of who invented the tabloid is usually answered with the story of Alfred Harmsworth , 1 st Viscount Northcliffe, founder of The Daily Mail in England.
In its opening editorial, Harmsworth proclaimed:. I claim that by my system of condensed or tabloid journalism, hundreds of working hours can be saved each year. As opposed to straight news reporting, the Mirror built its foundations on crime stories, gossip, puzzles and sports, and within a year had become known as a pictorial newspaper, featuring far more photographs and images than its competitors, ensuring a broad appeal.
Since their inception, tabloid newspapers have been renowned for their variety, a symptom of their intention to maintain the broadest appeal possible. Historically aimed at a working-class market, they intersperse an oft-sensationalised version of the news with astrology, gossip columns, agony aunts and comic strips. Compact papers without a red top, such as The Independent and The Times reject the tabloid title and remain focused on hard news.
Between the two there exists a grey area, housing such publications as The Daily Mail and The Daily Express , whose sensational content resembles that of the red-tops, albeit in a less conspicuous manner. In the United States, the difference between tabloid size and tabloid style is one not of appearance, but venue.
While some daily American newspapers are regarded as tabloids on account of their size, their content remains more respectable and less scandalous than the typical impression of a tabloid paper. A typically sensationalist Daily Mirror headline, May 2nd, The publications most typically regarded as tabloids in the US are those sold not on newsstands, but in supermarkets, a move pioneered by The National Enquirer in the s. These publications are perhaps renowned as much for their outlandish headlines as for the libellous lawsuits they provoke.
Tabloid stories are written in a conversational, informal style, using simple, vivid everyday language. The goal of tabloid style is to make the reader feel, whether disgusted, elated, outraged or amused. A good tabloid lead sentence summarizes the story right up front in a way that's designed to maximize shock value. Pull the reader in and don't let go; sentences and paragraphs are typically short and to the point.
Rather than the common inverted pyramid structure of a standard news story, in which the less important information is often in the concluding paragraphs, a tabloid story should circle around and restate the essence of the lead, often adding one more telling or ironic detail for a dramatic grand finale.
Anne Pyburn Craig has written for a range of regional and local publications ranging from in-depth local investigative journalism to parenting, business, real estate and green building publications.
She frequently writes tourism and lifestyle articles for chamber of commerce publications and is a respected book reviewer. The print edition for the same day—which, of course, was one news cycle behind the online edition—featured a much more sedate headline for its main story: "GOP Moves to End Trump's Family Separation Policy, but Can't Agree How.
As readers gravitate toward briefer stories and instant access to news via the Internet, more broadsheets may begin to adopt tabloid formats online.
The push seems to be to capture readers' attention with tabloid techniques instead of relying on a more in-depth, broadsheet-like, serious tone.
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